Growth Marketing / Marketing Consulting
Know where to spend before you spend.
ICP definition, market sizing and go-to-market blueprints for brands entering new categories or rebuilding their growth engine. Strategy first, then execution that is ready from day zero.
Why strategy comes first
Clarity is the cheapest growth lever.
Brands rarely lack effort. They lack a clear answer to who they are selling to and where the money should go.
Spending before strategy
Budget goes into channels before anyone has defined the customer, the market or the offer.
The wrong customer
Campaigns chase broad audiences instead of the segment that buys most and returns most.
Agencies pulling apart
Several vendors, overlapping targets and no single view of what actually drives growth.
What is included
A plan you can execute on day zero.
Every engagement ends with documents your team can act on, not a deck that sits in a folder.
ICP definition
Interviews, data analysis and behavioural research to find your highest-value customer segment.
Market sizing and opportunity mapping
Bottom-up TAM, SAM and SOM analysis and whitespace identification, so investment goes where the market is.
Competitive intelligence
Teardowns of competitor positioning, pricing, channels and messaging to find your defensible edge.
Go-to-market blueprint
Channels, messaging, pricing, launch sequence and 90-day milestones in one playbook.
Channel and budget strategy
A channel mix and budget plan tied to revenue targets and payback periods.
Agency and attribution audit
A review of your agencies, ad accounts and measurement, so spend and reporting are clean.
How we work
From first conversation to a plan you can run.
Discover
Stakeholder conversations and a review of your data, sales and past campaigns.
Diagnose
We define the ICP, size the market and tear down the competition.
Design
We build the go-to-market blueprint and 90-day plan with clear owners.
Deliver
You run the plan, or our performance, SEO and social teams run it with you.
Proof
Results that speak for themselves.
BookMyShow
During a leadership transition we audited attribution, consolidated agency resources and refocused digital media spend.
City Bakery 1925
A 100-year-old bakery went online across Amazon, Blinkit, Instamart, BigBasket and Zepto with one coordinated launch plan.
Who it is for
Built for brands at a decision point.
We work best with leaders who want evidence before they commit budget, and a partner who can help execute afterwards.
- Brands entering a new category or market
- Founders defining their ICP before scaling spend
- Teams juggling several agencies with no single plan
- Companies rebuilding growth after a leadership change
Works best together
Pair it with the rest of the growth engine.
Performance Marketing
Meta, Google and marketplace ads built for ROAS and reported against revenue.
Explore →SEO, AEO and GEO
Visibility on Google and inside AI answers, built on technical SEO and authority.
Explore →Social Media Management
Content, creators and paid amplification that drive business results.
Explore →FAQ
Questions brands ask before they start.
What is marketing consulting?
It is strategic work done before or alongside execution: defining your ideal customer, sizing the market, studying competitors and building a go-to-market plan.
What do we get at the end?
A documented ICP, a market opportunity map, a competitor analysis and a go-to-market blueprint with 90-day milestones that your team can execute.
How long does an engagement take?
Timelines depend on scope. We agree the plan and schedule with you after an initial call.
Do you also execute the plan?
Yes. Our performance marketing, SEO and social teams work in house, so we can run the plan with you, or hand it over to your team.
Who leads the work?
Stryder is led by founder Nidhi Bhasin, an ex-Googler with two decades of global growth marketing experience across startups and established companies.
Do you work with early-stage brands?
We work with growth-stage brands and founders. Book a call and we will tell you honestly whether we are the right fit.
Ready to plan your growth?
Tell us about your brand. We will tell you exactly how we would grow it.