Hangyo Ice Cream × RCB
Overview
Stryder designed and executed a full Q-commerce playbook for Hangyo Ice Cream during the high-octane RCB IPL match windows. We built real-time demand mapping, optimized programmatic ad bidding, and restructured regional inventory models to capture massive attention spikes on Blinkit & Zepto.
Challenge
Extremely brief match windows, fierce ad bidding wars, and localized inventory constraints that cause immediate stockouts.
Solution
Dynamic programmatic bidding scripts and real-time buffer inventory placement across micro-fulfillment centers.
Result
3.2x increase in sales, zero dark store stockouts during peak match hours, and massive category share gain.