Growth Marketing / SEO, AEO and GEO
Be found on Google. Be cited by AI.
Customers now search on Google and ask AI. Stryder builds the technical foundation, content and authority that put your brand in both, so you rely less on paid and win more of the demand you already earn.
Why organic stalls
Rankings are not the goal. Revenue is.
Search has changed. Winning now means ranking, answering and being cited, and most sites are only doing the first.
Ranking without converting
Traffic arrives for terms that never turn into leads, because content targets keywords instead of buying intent.
Invisible to AI answers
AI platforms recommend competitors because your brand lacks clear entities, structured data and answer-ready content.
Technical debt
Crawl, speed and indexation issues quietly cap everything else you publish.
What we do
One search strategy across every surface.
Traditional SEO, answer engines and generative engines share the same foundations. We build them once and measure them together.
Technical SEO, AEO and GEO audit
Crawlability, site speed, Core Web Vitals, schema, indexation and visibility across search engines and AI platforms.
Keyword and intent strategy
Intent mapping for traditional search, AI queries and generative engines, built around what your buyers actually ask.
Content architecture
A hierarchy of pillar and cluster pages that builds topical authority and gives AI systems a clear source to cite.
On-page and schema optimisation
Titles, meta, schema and FAQs written to rank in search, answer in AI results and earn featured placements.
Authority and citations
Digital PR and brand mentions that build the trust signals search engines and AI platforms rely on.
Tracking and reporting
Rankings, citations, impressions in AI overviews, organic traffic and conversions in one report.
How we work
From audit to compounding visibility.
Audit
A technical and content audit covering search and AI visibility, with a prioritised fix list.
Strategy
Intent maps, a content architecture and a roadmap tied to your revenue goals.
Build and optimise
We fix the foundation, publish answer-ready content and strengthen authority.
Track and expand
Monthly reporting on rankings, citations and conversions, then we expand into new topics.
Proof
Results that speak for themselves.
BookMyShow
Part of a full-funnel programme that included SEO and social, which cut BookMyShow's cost of acquisition by 40%.
See where you stand
We review crawlability, schema, content gaps and AI visibility, then send a prioritised plan.
Who it is for
Built for brands that want demand they do not pay for.
We work best with teams that see organic search as a growth channel, not a side project.
- Brands paying heavily for clicks and wanting organic demand
- Brands that want to show up in Google and AI answers
- Ecommerce and D2C sites with technical or indexation problems
- Founders building content that ranks and converts
Works best together
Pair it with the rest of the growth engine.
Performance Marketing
Meta, Google and marketplace ads built for ROAS and reported against revenue.
Explore →Marketing Consulting
ICP, market sizing and go-to-market plans that tell you where to spend.
Explore →Social Media Management
Content, creators and paid amplification that drive business results.
Explore →FAQ
Questions brands ask before they start.
What is the difference between SEO, AEO and GEO?
SEO helps you rank in search results. AEO, or Answer Engine Optimisation, helps you be the direct answer. GEO, or Generative Engine Optimisation, helps AI platforms understand and cite your brand.
Can you really influence AI answers?
Nobody controls AI answers. We improve the signals that make your brand easier to find, understand and cite: clear entities, structured data, answer-ready content and authority.
How long does SEO take to work?
Technical fixes can show impact within weeks. Content and authority compound over several months. We set milestones with you after the audit.
Do you handle technical SEO?
Yes. We audit crawlability, speed, Core Web Vitals, schema and indexation, and give your developers a prioritised fix list.
How do you measure success?
We track rankings, citations, impressions in AI overviews, organic traffic and conversions, and tie them back to leads and revenue.
Do you also optimise marketplace listings?
Yes. Listing SEO for Amazon, Flipkart and other marketplaces is part of our Ecommerce Growth service.
Ready to win search?
Tell us about your brand. We will tell you exactly how we would grow it.